“Scalpel changes you”
Head of MTV’s Creative Team
This is Scalpel. A physical and digital shortcut to inspiration for the 600 Pernod Ricard Brand Managers worldwide – designed to sharpen their imagination , inspire incisive thinking, explore major trends and engage into bleeding edge collaborations, slicing through the fat to expose the beating heart of global creativity.
Each edition features 9 leading authorities in 9 cultural fields – Photography, Film, Art, Technology, Music, Fashion, Design, Retail and Gastronomy. They share their insight and recommend the hottest future talents, giving each Brand Manager the sharpest creative edge to initiate collaborations and help them define the success of their brand – or bring it to the next level.