Mitsubishi Motors – Reviving  a Passion Brand.

At a time of intense challenge for the Mitsubishi Motors brand, having just joined the Renault-Nissan Alliance and needing to act fast; the legendary carmaker turned to Amsterdam Worldwide to help revive its brand.

Those who know the pedigree of Mitsubishi Motors in pioneering innovations – rugged SUVs, sophisticated four-wheel drive, and advanced electric vehicles – understand just how special this brand is.  Always both adventurous & progressive.

“Amsterdam Worldwide has been an important partner in the renewal of the Mitsubishi Motors brand, and we value their strategic thinking, creativity, and agility,” Mitsubishi Motors vice president, global marketing and sales Guillaume Cartier said in a statement. “They have delivered on all fronts in a high-pressure period for us.”

Driving a Mitsubishi was never a mere status symbol, but the physical manifestation of your ambition. This simple but fundamental principal inspires both Mitsubishi’s new global grand strategy “Ambition to Explore”, and new tagline “Drive your Ambition”.

 The two were showcased to the public through a spectacular Brand Film, “A World of Ambition”, premiered during the 2017 Tokyo Motor Show. The new vision also included the re-launch of the Mitsubishi Internal Brand Deployment, redefining the brand’s visual and tonal directions, employee on-boarding and brand book. And has been deployed around the world, in all touchpoints.

In the spring of 2018, MMC’s launched its first pan-European campaign in more than a decade, featuring the Outlander PHEV, the world’s best-selling plug-in hybrid – is at the same time a statement about innovation, a realistic vision of a sustainable future and a solution for a post-diesel world.

The work comes already fitted for multiple media formats in an open campaign toolkit, allowing each market to execute custom materials under unified and disciplined brand guidelines. Flexible, powerful, innovative. Just like a Mitsubishi Motors vehicle.

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