Sony VAIO® 2-in-1

Driving sales by bringing the story closer to the transaction

We all have two sides to our personality. One half needs to write tomorrow's presentation, the other half wants to watch cat videos on YouTube. We need to work but we want to play. And we want technology that grants us the freedom to do both – whenever we choose.

The Sony VAIO® range of 2-in-1 machines perfectly meets the duality of our characters. So we created a series of films that demonstrate just how great these convertible laptops are. Because they are. There was no fanfare, no high-profile TV and cinema launch, just a smart demonstration that premiered on the Kindle Fire homepage and turned Amazon into our own media ecostream. What better time to talk to your audience than where they're already interested? Now that's two in one.

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