To launch Intel's Second Generation Core Processor with enhanced graphics capabilities, we drew on a simple truth - most of us don't understand and aren't interested in technical jargon. So rather than talk about what Intel makes, we decided to talk about what Intel makes possible.
Our Visual Life campaign reached out to the world, not with ads, but with stories. We revealed inspirational individuals whose lives are made possible through the use of Intel-enabled computers. At the same time, we extended an invitation for people to share their own visual lives.
In just eight months our content received over 12 million views, in 198 countries, engaging over 37 million people. We reached new audiences – most notably women in emerging markets – with a 460% increase in Intel Channel views, and the average time spent on the site was an incredible seven minutes. Named among the Most Contagious 2011, over 37 million people engaged with the campaign.