In a time of economic uncertainty people seek a voice of reason. Chevrolet was more than happy to be that voice and so the 'real cars for real people' strategy was born. Our Get Real campaign celebrated a down-to-earth approach to cars and car buying, calling bullshit on an industry gone insane.
In the year of the campaign, Chevrolet went on to be the fastest growing international car brand (at 10.8%), despite an overall market in sharp decline. The viral film we created for the Chevrolet Aveo alone generated 1.8 million views in just two months.