• Ararat 1 10y ENG DPS RGB HR Bar 1280x720 FINAL
  • Ararat 3 10y ENG DPS RGB LR Boat 1280x720 FINAL
  • Ararat 2 10y ENG DPS RGB HR Jetty 1280x720 FINAL

ArArAt

Using content to create the first luxury drinks brand in Russia and Europe

Ararat, an Armenian brandy, was an institution in Armenia and Russia. A truly historic brand, sought by the most discerning of brandy drinkers. But it was losing position to newcomers who feigned provenance and integrity. Our task was to make a legendary brand's story contemporary and relevant.

Armenia has a rich history of storytelling. But legends that had been passed from generation to generation were slowly disappearing. Rather than create an advertising campaign for a brandy, we attempted to rekindle a passion and culture for storytelling. And by doing so, create an indelible place for Ararat in the hearts of Armenians and Russians all over the world.

Featured Work

X

We are Amsterdam Worldwide,

an independent, highly awarded, international
communications agency, at your service.

  • Herengracht 414
    1017 BZ Amsterdam
    The Netherlands
  • e: info@amsterdamworldwide.com
  • t: + 31 20 5300 400