Ararat, an Armenian brandy, was an institution in Armenia and Russia. A truly historic brand, sought by the most discerning of brandy drinkers. But it was losing position to newcomers who feigned provenance and integrity. Our task was to make a legendary brand's story contemporary and relevant.
Armenia has a rich history of storytelling. But legends that had been passed from generation to generation were slowly disappearing. Rather than create an advertising campaign for a brandy, we attempted to rekindle a passion and culture for storytelling. And by doing so, create an indelible place for Ararat in the hearts of Armenians and Russians all over the world.