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Portrait of a Scientific Rebel

Beautiful short film profiling brand founder Dr. Perricone

In total defiance of the superficial approach to beauty that arguably characterizes the skincare industry, Perricone MD has set a trailblazing standard that is infinitely more science than surface. To understand the convention-defying nature of this brand, one has to tell the story of passion and genius that is its founder and namesake, Dr. Nicholas Perricone.

Produced entirely by Amsterdam Worldwide and directed by our own Richard Gorodecky, the film 'Serious About Beauty' follows a day in the life of the inspiring Dr. Perricone, a board certified dermatologist, nutritionist, and best-selling author.

Watch the film here.

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