As Lufthansa's official beer partner, Warsteiner wanted to raise a glass in honour of Lufthansa's 60-year anniversary this year. Providing a distinctive level of service since 1955, Lufthansa has set itself apart in the world of aviation with its strong tradition of attention to detail - a brand value shared wholeheartedly by Warsteiner.
To mark the occasion, Amsterdam Worldwide designed a limited-edition bottle (only available onboard) and refreshment set, elegantly fusing the two brands' identities to symbolize their partnership, and featuring a modern spin on a classic symbol of aviation: the propeller. These exclusive items are accompanied by print ads, a customized film in Lufthansa's in-flight entertainment system, and even cheeky headlines on snack packs.
Here's to the next 60 years.